Pose with Karol G was developed in partnership with Brightline Interactive, CAA, and AT&T to connect with next-gen Hispanic consumers and foster positive brand perception. AT&T set out to immerse bi-cultural music fans in a unique Karol G experience that authentically resonates across different regions while creating a memorable, scalable activation designed for ease of setup and extended road travel to drive purchase metrics.

As a finalist in the 2022 Shorty Awards in the category of Extended Reality, this experience increased brand consideration by 65% within the target market. Additionally, the experience garnered over 73.1M social media impressions, increasing visibility and customer conversion. This experience successfully drove fans down the purchase funnel, producing an increase in store traffic by nearly 10%.

A touch screen kiosk in the shape of a flip phone was deployed at each tour location across the country over a 2-month period. Available in both English and Spanish, Fans were able to dance with Karol G, pose, and receive both a photo and video for download or social sharing. Rolled out during Hispanic Heritage Month, this never-before-seen experience was the first for a female Latina solo artist.

Our project made it into the finals for the 15th annual Shorty Awards.

AT&T PRESENTS KAROL G FAN EXPERIENCE
Finalist in EXTENDED REALITY

In anticipation of the Summer 2021 release of Space Jam 2: A New Legacy, AT&T aimed to captivate customers by deploying Brightline’s Pose With product, offering an exclusive opportunity to take photos and videos with all or one of the iconic Looney Tunes, or Tune Squad, characters from the movie. Users had access through a mobile On The Go experience or touchscreen kiosks equipped with an HD camera. Deployed in AT&T Flagship stores (Chicago, San Francisco, Dallas) and multiple Cinemark locations, the experience not only boosted movie promotion, but also enhanced and drove traffic to both the retail and theater customer experience.

Between the mobile and kiosk experiences, the experience reached 59k users in 128 countries within the 6 months of activation.

We partnered with RedPeg and Live Nation to increase Imagine Dragons’ brand affinity amongst their VIP Mercury Tour guests in an exclusive Pose With The Band interactive experience.

Traveling through 19 countries, 24,000 VIP fans had the chance to take photos with their favorite band. The experience highlighted the benefits of attending a Live Nation event and increased the likelihood of these fans becoming repeat customers. With 2 kiosks located in the VIP lounge and approximately 24,000 VIP’s throughout the tour, fans posed with members of the band and received both a printed and downloadable photo for posting to social media. Depending on the tour stop, the photo frame was updated with the name of the location and the date to memorialize each fan’s photo.