Financial literacy in the U.S. is critically low, with fewer than 40% of adults able to answer basic financial questions, despite money shaping nearly every part of daily life. The challenge was to rethink how people engage with financial concepts entirely. Not as information to absorb, but as systems to interact with. The goal: make complex, often intimidating topics accessible, engaging, and impossible to ignore.

My team and I designed six distinct experiences, each powered by real-time technology and custom software in order to translate financial concepts into playable environments. Built primarily in Unity and supported by integrated hardware systems, each installation responds dynamically to guest input, turning abstract ideas into tangible outcomes. From motion tracking and projection mapping to AI-driven interaction and full-stack kiosk applications, every experience was engineered to ensure that learning happens by doing and not by explaining.

As the senior designer on this project, I led the interaction and visual design across all six exhibits, working closely with an incredible cross-functional team. Because immersive spaces have so many moving parts, our process was highly collaborative. We had to constantly bridge the gap between software developers, physical fabricators, and producers to make sure our ideas actually worked in the real world.

My team and I focused heavily on how physical movements would trigger digital reactions. I mapped out the interaction flows, working with hardware engineers to align touchscreen UI with physical table overlays for Market Shuffle and tailoring arcade interfaces for old-school joysticks in Interest Invaders

Working in colaboration with our creative director, I built the visual identity and responsive UI layouts in Figma, keeping the dev team looped in early. We made sure everything scaled perfectly, whether it was a detailed dashboard on a small kiosk or giant text on a massive projection wall.

For the advanced tech exhibits like Financial Tellers, we worked together to remove the friction of complex tech. I designed the conversational flows and visual feedback states, collaborating with the engineering team to ensure guests knew exactly when the AI was listening or processing.

A real-time barter simulation powered by a custom Unity logic engine, where dynamic vendor behavior and escalating trade chains create pressure and complexity. A touchscreen paired with a physical overlay makes negotiation feel tactile, immediate, and competitive.

A full-body interactive environment driven by depth sensing and projection mapping, where guests physically move through and interact with a simulated vault of gold. Real-time physics and multi-user tracking transform wealth into spectacle.

AI-rendered fortune tellers combining machine learning, voice recognition, and stylized animation. Guests ask questions naturally, triggering dynamic responses synchronized with lighting, sound, and character performance.

A simplified market simulation where guests trigger outcomes by ringing a physical NYSE bell. Randomized logic and large-scale animation create a fast, visual expression of market volatility.

A retro-inspired arcade game built in Unity, powered by a custom compound interest simulation engine. Physical controls and real-time feedback turn long-term financial growth into something instantly visible and intuitive.

A full-stack interactive system combining local AI rendering, real-time visualization, and digital distribution. Guests create custom currency featuring their own likeness, processed on-device and delivered instantly as a shareable asset.

Since the launch of the experience, MoMoney has had huge success among users. With over 400+ reviews on Google averaging at a 4.8 across the board, it continues to bring in positive feedback daily.

Beyond the metrics, the true impact is how the space transformed guest behavior. By replacing passive reading with tactile play, the exhibits successfully broke down complex financial concepts for visitors of all ages. The client reported significantly higher dwell times across all six installations. This proved that people were staying to engage and learn by doing rather than just passing through. The seamless blend of our digital interfaces with the physical environment created an approachable space that continues to resonate with the community.