Role:Product Design Lead - The Glimpse Group
Scope:UX/UI and XR product design, visual direction & design execution for engaging, in-stadium fan experiences.
Scope:UX/UI and XR product design, visual direction & design execution for engaging, in-stadium fan experiences.
Born from a collaboration with AT&T, Pose With The Pros is a patented, first-of-its-kind fan engagement platformthat lets users virtually pose with athletes and celebrities in real time.
Originally launched as a one-time AR activation for the Dallas Cowboys (NFL) at AT&T Stadium, the experience evolved into a scalable product deployed nationwide. It has since been customized for major sports and entertainment partners including the Chicago Bulls (NBA), Chicago Blackhawks (NHL), Dirk Nowitzki, and the U.S. Women’s National Team.
Originally launched as a one-time AR activation for the Dallas Cowboys (NFL) at AT&T Stadium, the experience evolved into a scalable product deployed nationwide. It has since been customized for major sports and entertainment partners including the Chicago Bulls (NBA), Chicago Blackhawks (NHL), Dirk Nowitzki, and the U.S. Women’s National Team.
The first, the viral, Pose With The Pros experience.
Overview:
As Design Lead, I spearheaded the first activation for the Dallas Cowboys, which became the foundation for all future product iterations.
Pose With The Pros was designed to reimagine fan engagement at AT&T Stadium in Dallas, TX. The challenge was to make a high-tech AR experience feel as simple and exciting as snapping a photo with your favorite player - all within the fast, noisy, and chaotic environment of a live sporting event.
The Problem: Fans had limited time and attention between plays, and previous activations often caused confusion or long wait times. Many users were unfamiliar with AR interfaces, and the stadium’s bright lights, noise, and crowds made it difficult to guide them smoothly through the experience. The key question was: how can we make something new feel instantly familiar and effortless?
Approach & Solutions
User Experience Strategy:I began by mapping the user journey from the moment fans noticed the kiosk to when they shared their photo. Each step was refined to minimize hesitation - simplifying prompts, reducing text, and prioritizing clear visual cues. By prototyping in Figma, I iterated on user flows to ensure even first-time users could complete the experience in under a minute.
Visual Design & Motion:The interface needed to stand out in a crowded stadium while remaining clear and accessible. I created a visual design system that balanced contrast, hierarchy, and motion. Using After Effects, I developed short, intuitive animations to guide users between screens and provide feedback during the photo capture process.
Cross-Functional Collaboration:I worked closely with developers, producers, and marketing partners to align design intent with technical constraints and business goals. Together, we refined transitions, timing, and text placement based on on-site testing - ensuring every motion and delay had a clear purpose.
Testing & Iteration:During installation, I conducted rapid usability checks with fans and staff to identify friction points such as confusing buttons or unclear next steps. Real-time observations informed immediate design tweaks, improving navigation and reducing drop-offs.
Outcome
The experience reached 500M+ social shares in its first month and became a permanent feature across 16 AT&T Stadium screens. By simplifying user flows and clarifying visual hierarchy, we reduced friction and enabled thousands of fans to complete the experience unassisted. The result: a scalable, accessible XR product that met both user needs and AT&T/Wasserman’s marketing goals.
Two Teams. One Experience.
Following the success of the Dallas Cowboys launch, I continued to lead product design for all Pose With The Pros deployments — evolving the platform to support multiple teams, venues, and audiences. At the United Center, the experience expanded to the Chicago Bulls and Chicago Blackhawks, becoming the first shared NBA/NHL arena to deploy the technology.
Over a nine-month activation, more than 99,000 fans participated across two kiosks, while the mobile version reached users in 94 countries, reinforcing the product’s scalability and global impact.
Meet Dirk. Snap, Share, Repeat.
Building on the platform’s success, I led the design for a single-player
Pose With The Pros activation featuring Dirk Nowitzki at DFW Airport.
The experience attracted 5,000+ monthly users and boosted restaurant
purchases by 50%, showcasing the product’s versatility beyond sports
arenas and introducing new sponsorship revenue streams through branded,
shareable photo overlays.
This proved the platform’s ability to drive both engagement and measurable
business results.
U.S. Soccer Goes AR.
Continuing the platform’s evolution, I led design for a Pose With The Pros mobile AR experience with Wasserman and AT&T, featuring the U.S. Women’s and Men’s National Soccer Teams. The activation engaged 273K+ fans worldwide, extending the product’s reach to a global audience through social sharing and player-driven promotion.
Localized versions included geofenced access for the USWNT and a global bilingual rollout for the USMNT, with seasonal updates ensuring a fresh, consistent fan experience across campaigns.
What began as one AR idea evolved into a product that connects fans around the world. Pose With The Pros will always remind me why I fell in love with design. By transforming technology into moments that feel alive and effortless - we connect as a culture!