“Pose with the Pros” is a virtual photobooth fan experience and one of Brightline Interactive’s
most popular products. This cross-platform experience exists as both a WebAR mobile and touch-screen kiosk application.
We partnered with AT&T 5G for all of these experiences, to give the users the experience they deserve.
As the principal UX/UI designer, I led the efforts from concept to execution and worked collaboratively with my team to oversee
the complete success of the projects for the following teams:
most popular products. This cross-platform experience exists as both a WebAR mobile and touch-screen kiosk application.
We partnered with AT&T 5G for all of these experiences, to give the users the experience they deserve.
As the principal UX/UI designer, I led the efforts from concept to execution and worked collaboratively with my team to oversee
the complete success of the projects for the following teams:
1. Dallas Cowboys
2. Chicago Bulls & Blackhawks
3. Dirk Nowitzki
4. US Women & Men Soccer Teams
The Viral, and First, Pose With The Pros Experience.
In an effort to continue enhancing the fan experience at AT&T Stadium, repurpose underutilized concourse screens, and showcase the power of AT&T’s 5G Network, Brightline Interactive collaborated with the Dallas Cowboys, Wasserman, and AT&T to develop the first Pose With experience.
Within the first 30 days of activation, Pose With the Pros went viral and had over a half a billion shares on social media. Each year, the experience gains more users, with 100k+ in the 2023-2024 season alone. Because of the increased popularity, the stadium added an additional 8 screens (16 total) due to its success.
Named Pose With the Pros, full-body videos of Cowboys players were captured to become interactive with varying poses, ensuring unique photo opportunities even when users selected the same players. The activation is still in use today and going on its 5th year, with additions such as a mobile “On The Go” version for fans at home, touchless kiosk registration via QR codes, and experience variations that include cheerleaders, mascots, and holiday overlays.
Two Pose With experiences in the same venue
interchanged based on game schedules.
To showcase AT&T’s 5G network as the Official 5G Innovation Partner of the United Center, Brightline Interactive partnered with AT&T to bring Pose With to fans of the Chicago Bulls and Chicago Blackhawks.
Within the 9-month activation, 99,000 fans took photos with their favorite players across the two kiosks located in the United Center. The mobile experience reached users across 94 countries increasing visibility for AT&T's offerings.
Using two screens within the concourse, the United Center became the first shared NBA/NHL arena to implement the technology. The experience would adjust depending on which team was playing. Fans would choose the home or away jersey of the playing team, pose with their favorite players, and receive a downloadable photo for sharing. For fans at home, a mobile “On The Go” version was deployed within the team apps for easy fan accessibility.
Driving traffic to the Nowitzki restaurant
in the DFW airport.
In order to drive traffic to their new restaurant, Nowitzki, in the Dallas Ft. Worth International Airport, The Playmakers Group partnered with Sector 5 Digital to bring Pose With Dirk Nowitzki to life.
The restaurant has experienced increased traffic, attracting over 5,000 users per month from passing airport-goers. By offering a free photo opportunity, the restaurant has achieved a more than 50% increase in purchase rates.
This single-player experience allowed patrons to virtually “meet” the NBA hall-of-fame star, take a personalized photo, and receive a personalized autograph as an overlay to the photo for sharing online. Branded overlays have opened up new revenue streams for The Playmakers Group, as sponsors could showcase their branding on the shareable photo.
A geofenced photo experience to showcase the AT&T
sponsorship of the USMNT & USWNT.
To showcase the sponsorship of the US Women’s and Men’s National Teams, Wasserman and AT&T introduced fans to a mobile Pose With the Pros AR photo experience utilizing our Pose With product.
73k+ Users have enjoyed the experience. Multiple marketing campaigns were developed where professional players promoted the experience on social media and expressed support for the players and teams featured.
Featuring 8 player options for both the Men’s and Women’s experiences, fans selected 5 players to pose with and had the choice to download or share their photos directly on Facebook or Twitter. For direct consumer engagement, users were required to input their information and confirm their age to receive their photo. The USWNT experience was geofenced for exclusive access within the US, while the USMNT experience was available globally in both English and Spanish. As players varied each season, seamless updates were implemented for a consistent and up-to-date engagement.