“Celebrity AR” is a virtual photo booth fan experience, just like “Pose With,” except with these we worked with famous singers/bands and popular TV icons. They also live as cross-platform experiences, existing as both a WebAR mobile and
touch-screen kiosk application. We partnered with AT&T as well for the best experience possible.
As the principal UX/UI designer, I led the efforts from concept to execution and worked collaboratively with my team to oversee
the complete success of the projects for the following celebs:
touch-screen kiosk application. We partnered with AT&T as well for the best experience possible.
As the principal UX/UI designer, I led the efforts from concept to execution and worked collaboratively with my team to oversee
the complete success of the projects for the following celebs:
1. Karol G
2. Pose With The Tune Squad
3. Imagine Dragons
4. RBD (Rebelde)
An award-winning traveling kiosk experience debuting
during Hispanic Heritage Month.
Pose with Karol G was developed in partnership with Brightline Interactive, CAA, and AT&T to connect with next-gen Hispanic consumers and foster positive brand perception. AT&T set out to immerse bi-cultural music fans in a unique Karol G experience that authentically resonates across different regions while creating a memorable, scalable activation designed for ease of setup and extended road travel to drive purchase metrics.
As a finalist in the 2022 Shorty Awards in the category of Extended Reality, this experience increased brand consideration by 65% within the target market. Additionally, the experience garnered over 73.1M social media impressions, increasing visibility and customer conversion. This experience successfully drove fans down the purchase funnel, producing an increase in store traffic by nearly 10%.
A touch screen kiosk in the shape of a flip phone was deployed at each tour location across the country over a 2-month period. Available in both English and Spanish, Fans were able to dance with Karol G, pose, and receive both a photo and video for download or social sharing. Rolled out during Hispanic Heritage Month, this never-before-seen experience was the first for a female Latina solo artist.
Our project made it into the finals for the 15th annual Shorty Awards:
AT&T PRESENTS KAROL G FAN EXPERIENCE
Finalist in EXTENDED REALITY
Promoting the Space Jam 2 movie release,
fans could take photos with Looney Tunes characters
via both mobile and kiosk experiences.
In anticipation of the Summer 2021 release of Space Jam 2: A New Legacy, AT&T aimed to captivate customers by deploying Brightline’s Pose With product, offering an exclusive opportunity to take photos and videos with all or one of the iconic Looney Tunes, or Tune Squad, characters from the movie.
Between the mobile and kiosk experiences, the experience reached 59k users in 128 countries within the 6 months of activation.
Users had access through a mobile On The Go experience or touchscreen kiosks equipped with an HD camera. Deployed in AT&T Flagship stores (Chicago, San Francisco, Dallas) and multiple Cinemark locations, the experience not only boosted movie promotion, but also enhanced and drove traffic to both the retail and theater customer experience.
Traveling kiosk for Imagine Dragons Mercury Tour
that spanned 19 countries.
Brightline Interactive partnered with RedPeg and Live Nation to increase Imagine Dragons’ brand affinity amongst their VIP Mercury Tour guests in an exclusive Pose With The Band interactive experience.
Traveling through 19 countries, 24,000 VIP fans had the chance to take photos with their favorite band. The experience highlighted the benefits of attending a Live Nation event and increased the likelihood of these fans becoming repeat customers.
With 2 kiosks located in the VIP lounge and approximately 24,000 VIP’s throughout the tour, fans posed with members of the band and received both a printed and downloadable photo for posting to social media. Depending on the tour stop, the photo frame was updated with the name of the location and the date to memorialize each fan’s photo.
Fans received personalized photos and videos
with the band at each of the 28 tour locations.
In order to increase consumer engagement with the Hispanic market, AT&T and CAA partnered with Sector 5 Digital to bring a unique Pose With experience to fans of the band Rebelde at their comeback tour, sponsored by AT&T.
The experience reached a wide audience spanning each of the tour locations and highlighted AT&T as a proud sponsor of the tour and Latin Music Week.
At each of the 28 tour locations, fans posed in front of a backdrop with the band members. Once the experience began, the band members came off of the backdrop to pose with the fan and signed the photo with a personalized autograph. Fans received their customized photo and video to share across socials.